Complementary Drivers of New Product Development Performance: Cross-Functional Coordination, Information System Capability, and Intelligence Quality

被引:73
作者
Bendoly, Elliot [1 ]
Bharadwaj, Anandhi [1 ]
Bharadwaj, Sundar [2 ]
机构
[1] Emory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA
[2] Univ Georgia, Terry Coll Business, Athens, GA 30602 USA
关键词
new product development; enterprise resource planning; cross-functional coordination; intelligence; market dynamics; RESEARCH-AND-DEVELOPMENT; SUPPLY CHAIN MANAGEMENT; COMPETITIVE ADVANTAGE; FIRM PERFORMANCE; SUCCESS FACTORS; KNOWLEDGE; INTEGRATION; TECHNOLOGY; FRAMEWORK; MODEL;
D O I
10.1111/j.1937-5956.2011.01299.x
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
Coordination efforts that access and align relevant cross-functional expertise are regarded as an essential element of innovation success. In recent years, these efforts have been further augmented through complementary investments in information systems, which provide the technological platforms for information sharing and coordination across functional and organizational boundaries. Somewhat overlooked has been the critical mediating role of the intelligence gained through these efforts and capabilities. This study draws on the theory of complementarity to elaborate on the nature of this mediating concept. Theoretical predictions of the model are tested using instrument variable regression analysis of data collected from a sample of publicly traded US manufacturing firms. The findings suggest that the effects of both internal and external coordination on market intelligence and supply-chain intelligence are moderated by the firm's information system capability. The effect of both types of intelligence quality on new product development performance was contingent with the effects being enhanced (attenuated) when the market conditions were dynamic (stable). The results are robust to common-method bias, endogeneity concerns, and alternative estimation methods.
引用
收藏
页码:653 / 667
页数:15
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