Usefulness, Enjoyment, and Self-Image Congruence: The Adoption of e-Book Readers

被引：93

作者：

Anton, Carmen ^{[1
]}

Camarero, Carmen ^{[1
]}

Rodriguez, Javier ^{[1
]}

机构：

[1] Univ Valladolid, E-47011 Valladolid, Spain

来源：

PSYCHOLOGY & MARKETING | 2013年 / 30卷 / 04期

关键词：

TECHNOLOGY ACCEPTANCE MODEL; COMMON METHOD VARIANCE; USER ACCEPTANCE; INFORMATION-TECHNOLOGY; PERCEIVED USEFULNESS; MODERATING ROLE; DETERMINANTS; RESISTANCE; SERVICES; INNOVATIVENESS;

D O I：

10.1002/mar.20612

中图分类号：

F [经济];

学科分类号：

020101 [政治经济学];

摘要：

One challenge when launching new technologies is to overcome consumer resistance to change so as to accelerate market acceptance. This is the case of e-book readers. The present study investigates individuals' perceptions of the utilitarian and hedonic values of such devices and their congruence with self-image as determinants of adoption. Additionally, consumer profile and familiarity with the new technology as a whole influence individuals' perceptions of this particular technology and its congruence with self-image. Findings show that perceived enjoyment and self-image congruence complement perceived usefulness in forging a favorable attitude toward e-book readers and adoption intention, and that knowledge proves essential in the adoption process. Moreover, people highly involved with reading tend to perceive e-book readers as useless, which hampers their adoption.

引用

页码：372 / 384

页数：13

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