The bold and the beautiful. Influence of body size of televised media models on body dissatisfaction and actual food intake

The effects of exposure to televised thin and average size models on body dissatisfaction and actual food intake were examined. Normal weight female students (N = 104) were exposed to a 30-min movie clip featuring beautiful girls. Half of them viewed the movie clip in normal screen size (4:3) and the other half viewed the same movie clip in broad screen size (16:9), in which the body size of the actresses was slightly stretched breadthways. Actual food intake while watching and body dissatisfaction afterwards was examined. Additionally, restrained eating was assessed as a possible moderating variable. Two interaction effects were found between screen size and restrained eating on body dissatisfaction and actual food intake. Restrained eaters tended to feel worse and eat less in the average size condition compared to the thin model condition, whereas unrestrained eaters felt worse and ate less in the thin model condition compared to the average size condition. So, body size of televised images affected body dissatisfaction and food intake, differentially for restrained and unrestrained eaters. The screen sizes used correspond with widely used screen sizes nowadays enhancing the practical relevance of the study, since screen size might affect body dissatisfaction and food intake in daily life as well. (C) 2008 Elsevier Ltd. All rights reserved.