The effect of emotional feedback on behavioral intention to use computer based assessment

This study introduces emotional feedback as a construct in an acceptance model. It explores the effect of emotional feedback on behavioral intention to use Computer Based Assessment (CBA). A female Embodied Conversational Agent (ECA) with empathetic encouragement behavior was displayed as emotional feedback. More specifically, this research aims at investigating the effect of Emotional Feedback on Behavioral Intention to Use a CBA system, Perceived Playfulness, Perceived Usefulness, Perceived Ease of Use, Content and Facilitating Conditions. An appropriate survey questionnaire was completed by 134 students. Results demonstrate that Emotional Feedback has a direct effect on Behavioral Intention to Use a CBA system and on other crucial determinants of Behavioral Intention. Finally, the proposed acceptance model for computer based assessment extended with the Emotional Feedback variable explains approximately 52% of the variance of Behavioral Intention. (C) 2012 Elsevier Ltd. All rights reserved.