Strategy retold: Toward a narrative view of strategic discourse

被引：502

作者：

Barry, D

Elmes, M

机构：

来源：

ACADEMY OF MANAGEMENT REVIEW | 1997年 / 22卷 / 02期

关键词：

D O I：

10.2307/259329

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Using narrative theory, this article explores strategic management as a form of fiction. After introducing several key narrative concepts, we discuss the challenges strategists have faced in making strategic discourse both credible and novel and consider how strategic narratives may change within the ''virtual'' organization of the future. We also provide a number of narrativist-oriented research questions and methodological suggestions.

引用

页码：429 / 452

页数：24