A reputation system for electronic negotiations

被引:6
作者
Tafreschi, Omid [1 ]
Maehler, Dominique
Fengel, Janina [2 ]
Rebstock, Michael [2 ]
Eckert, Claudia [1 ]
机构
[1] Tech Univ Darmstadt, Dept Comp Sci, Darmstadt, Germany
[2] Darmstadt Univ Appl Sci, Fac Econ & Business Adm, Darmstadt, Germany
关键词
electronic negotiations; trust; reputation systems; Web of Trust;
D O I
10.1016/j.csi.2008.03.003
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
In this paper we first present a system architecture enabling market participants to carry out bilateral and multi-attributive electronic negotiations with each other. Since this system uses open and anonymous communication networks, market participants have to cope with much higher mount of uncertainty about the quality of products and the trustworthiness of other participants. Therefore, we present a reputation system, which facilitates trust building among business partners who interact in an ad-hoc manner with each other. The system enables market participants to rate the business performance of their partners as well as the quality of offered goods. These ratings are the basis for evaluating the trustworthiness of market participants and the quality of their goods. The ratings are aggregated using the concept of Web of Trust. This approach leads to robustness of the proposed system against malicious behavior aiming at manipulating the reputation of market participants. (c) 2008 Elsevier B.V. All rights reserved.
引用
收藏
页码:351 / 360
页数:10
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