Empirical analysis of free-floating carsharing usage: The Munich and Berlin case

Carsharing has become an important addition to existing mobility services over the last years. Today, several different systems are operating in many big cities. For an efficient and economic operation of any carsharing system, the identification of customer demand is essential. This demand is investigated within the presented research by analyzing booking data of a German free-floating carsharing system. The objectives of this paper are to describe carsharing usage and to identify factors that have an influence on the demand for carsharing. Therefore, the booking data are analyzed for temporal aspects, showing recurring patterns of varying lengths. The spatial distribution of bookings is investigated using a geographic information system and indicates a relationship between city structure and areas with high demand for carsharing. The temporal and spatial facets are then combined by applying a cluster analysis to identify groups of days with similar spatial booking patterns and show asymmetries in the spatiotemporal distribution of vehicle supply and demand. Influences on demand can be either short-term or long-term. The paper shows that changes in the weather conditions are a short-term influence as users of free-floating carsharing react to those. Furthermore, the application of a linear regression analysis reveals that socio-demographic data are suitable for making long-term demand predictions since booking numbers show quite a strong correlation with socio-demography, even in a simple model. (C) 2015 Elsevier Ltd. All rights reserved.