JOURNALISM HITS A WALL: Rhetorical construction of newspapers' editorial and advertising relationship

被引：40

作者：

Artemas, Katie ^{[1
]}

Vos, Tim P. ^{[2
]}

Duffy, Margaret ^{[2
]}

机构：

[1] Starcom Advertising Agcy, New York, NY USA

[2] Univ Missouri, Sch Journalism, Columbia, MO 65211 USA

来源：

JOURNALISM STUDIES | 2018年 / 19卷 / 07期

关键词：

advertising; institutional norms; metaphors; news; news organizations; rhetoric; wall of separation; INSTITUTIONALISM; PROFESSIONALISM; CULTURE; CONTEXT; SENSE;

D O I：

10.1080/1461670X.2016.1249006

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study analyzes how business and editorial staff members at US newspapers rhetorically construct or deconstruct the metaphoric norm of a wall or line of separation between news and advertising functions. The study is based on 18 in-depth interviews with news and advertising professionals at middle-market US newspapers and the subsequent analysis of their rhetoric about the relationship between the news and advertising sides of their organizations. The study seeks to understand the rhetorical construction of an institutional norm and our observations are focused on the organization level. This study aids understanding of two related phenomena: how institutional norms are rhetorically constructed and how norms are rhetorically renegotiated or deconstructed.

引用

页码：1004 / 1020

页数：17

共 52 条

[1] Rethinking the concept of professionalism: the case of journalism [J].