EXTRINSIC VERSUS INTRINSIC MOTIVATION IN CONTINUED TWITTER USAGE

被引：15

作者：

Agrifoglio, Rocco ^{[1
]}

Black, Sue ^{[2
]}

Metallo, Concetta ^{[1
]}

Ferrara, Maria ^{[1
]}

机构：

[1] Parthenope Univ, I-80133 Naples, Italy

[2] UCL, London WC1E 6BT, England

来源：

JOURNAL OF COMPUTER INFORMATION SYSTEMS | 2012年 / 53卷 / 01期

关键词：

microblogging; continuance; intrinsic and extrinsic motivation; Twitter; social media; EXPECTATION-CONFIRMATION MODEL; INFORMATION-TECHNOLOGY USAGE; USER ACCEPTANCE; PERCEIVED EASE; PLAYFULNESS; ANTECEDENTS;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This research investigates use continuance in the most popular microblogging service, Twitter Based on TAM and motivational models, we develop an integrated research model to explore the motives that lead users to continued Twitter usage. Structural equation modelling analysis of survey data from 385 Twitter users revealed the salient role of intrinsic motivation and perceived ease of use in continued Twitter usage. Our findings have important implications for theory and practice in this new area of inquiry.

引用

页码：33 / 41

页数：9

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