Do features of stimuli influence IAT effects?

被引:103
作者
Bluemke, M [1 ]
Friese, M [1 ]
机构
[1] Heidelberg Univ, Inst Psychol, D-69117 Heidelberg, Germany
关键词
IAT; implicit associations; attitudes; cross-category associations; Internet;
D O I
10.1016/j.jesp.2005.03.004
中图分类号
B84 [心理学];
学科分类号
04 [教育学]; 0402 [心理学];
摘要
The Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998) is a categorization task intended to measure the strength of associations between concepts. The present research investigated the influence of individual stimuli on TAT effects. Exploring implicit attitudes of East and West Germans, we systematically manipulated relatedness of target stimuli to the attribute dimension and, simultaneously, relatedness of attribute stimuli to the target dimension. Two experiments demonstrate the influence of stimulus associations as one source that drives TAT effects. Depending on the strength and the direction of these cross-category associations, the result was either stronger TAT effects or a decline of TAT effects. Implications for theoretical models as well as for the interpretation of TAT effects are discussed. (c) 2005 Elsevier Inc. All rights reserved.
引用
收藏
页码:163 / 176
页数:14
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