Going with the flow: Web sites and customer involvement

被引：67

作者：

Nel, D ^{[1
]}

van Niekerk, R

Berthon, JP

Davies, T

机构：

[1] Cardiff Business Sch, Cardiff, S Glam, Wales

[2] Univ Cape Town, Grad Sch Business, ZA-7925 Cape Town, South Africa

[3] Univ Cardiff, Elect Commerce Innovat Ctr, Cardiff, S Glam, Wales

来源：

INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY | 1999年 / 9卷 / 02期

关键词：

improvement; interaction; perception; World Wide Web;

D O I：

10.1108/10662249910264873

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper investigates a structure of commercial Web sites, and then attempts to analyse various patterns that emerge which may be of future use as a guideline to businesses that intend establishing a Web presence. Key to the understanding of these patterns is a clearer grasp of the implications of human interaction with the new medium. The focus is on an experiential construct, namely flow, and how this might vary by Web site, and on using this to begin to unravel the secrets of good commercial Web site design and its implications for business.

引用

页码：109 / 116

页数：8

共 11 条

[1]

Berthon P, 1996, J ADVERTISING RES, V36, P43

[2]

CSIKZENTMIHALYI.M, 1990, FLOW PSYCHOL OPTIMAL

[3]

CSIKZENTMIHALYI.M, 1975, BOREDOM ANXIETY

[4]

Day H. I, 1981, ADV INTRINSIC MOTIVA, P225