Is quality management a prime requisite for globalization? Some facts from the sports industry

Countries have progressed during the decades through internationalization of their products. Pakistan is also trying hard to internationalize its products and has succeeded as far as the textile and sport ware industries are concerned. Pakistani Sports industry, though always relying on high quality products, lacked a formal quality management program till 1990's. It was during this decade that most sports industries adopted a formal quality management program in the shape of ISO-9000. This paper encompasses different aspects of quality management and establishes its role in internationalization. Research findings presented in this paper are carried out in two phases. In phase-I, the detailed analysis of 6 sports industries is done, whereas in phase-II, a survey of one hundred industries was conducted and the role of quality management was established based on obtained results. It was found that 85% companies adopted ISO-9000 as a formal quality management program. The quality impact on internationalization was probed and it was found that the following quality management programs increased the sale, exports, profitability and the well being of the owner and the workers.