Introduction to the special issue: decision support issues in customer relationship management and interactive marketing for e-commerce
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作者:
Kannan, PK
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Univ Maryland, Robert H Smith Sch Business, Dept Mkt, College Pk, MD 20742 USAUniv Maryland, Robert H Smith Sch Business, Dept Mkt, College Pk, MD 20742 USA
Kannan, PK
[1
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Rao, HR
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机构:Univ Maryland, Robert H Smith Sch Business, Dept Mkt, College Pk, MD 20742 USA
Rao, HR
机构:
[1] Univ Maryland, Robert H Smith Sch Business, Dept Mkt, College Pk, MD 20742 USA
[2] SUNY Buffalo, Sch Management, Buffalo, NY 14260 USA