Building trust in e-commerce

被引：43

作者：

Atif, Y

机构：

来源：

IEEE INTERNET COMPUTING | 2002年 / 6卷 / 01期

关键词：

D O I：

10.1109/4236.978365

中图分类号：

TP31 [计算机软件];

学科分类号：

081202 ; 0835 ;

摘要：

To increase confidence in commercial transactions over the Web, new protocols as well as new transaction processes are needed. A network of Internet-based intermediaries that guarantee delivery and payment in e-commerce would help bolster consumer and merchant confidence. This paper describes a proposal for a trust web model based on a distributed search algorithm and a network of trusted intermediaries that can establish a trusted channel through which terminal transacting parties deal virtually directly and risk-free with each other.

引用

页码：18 / 24

页数：7

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