CODE BREAKING: HOW ENTREPRENEURS EXPLOIT CULTURAL LOGICS TO GENERATE INSTITUTIONAL CHANGE

被引：93

作者：

Rao, Hayagreeva ^{[1
]}

Giorgi, Simona ^{[2
]}

机构：

[1] Stanford Univ, Stanford Grad Sch Business, Stanford, CA 94305 USA

[2] Northwestern Univ, Kellogg Sch Management, Evanston, IL 60208 USA

来源：

RESEARCH IN ORGANIZATIONAL BEHAVIOR, VOL 27 | 2006年 / 27卷

关键词：

D O I：

10.1016/S0191-3085(06)27007-2

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

If institutions are durable, how do they change from within and from without? We build on the emerging synthesis of social movement theory and institutional theory and articulate how institutional entrepreneurs from within and without deploy pre-existing cultural logics to push forward their institutional projects. We develop propositions, which show how the success of these framing activities is contingent on political opportunity, and illustrate them with a wide range of extreme cases.

引用

页码：269 / 304

页数：36