Strategy-as-practice: reflections on the research agenda

Strategy-as-practice has become an important alternative to the hitherto dominant institutional and resource-based approaches to strategy research. This paper examines some of the underlying conceptions of 'practice' and its implications for researching the micro-practices of strategizing. It concludes with the observation that the notion of habitus is a better way of understanding how consistency and hence strategy in action is achieved and how we might begin to understand strategy-as-practice in terms of a certain style of engagement. European Management Review (2004) 1, 29-34. doi:10.1057/palgrave.emr.1500012