Anti-consumption: An overview and research agenda

被引：123

作者：

Lee, Michael S. W. ^{[1
]}

Fernandez, Karen V. ^{[1
]}

机构：

[1] Univ Auckland, Sch Business, Dept Mkt, Auckland 1142, New Zealand

来源：

JOURNAL OF BUSINESS RESEARCH | 2009年 / 62卷 / 02期

关键词：

Anti-consumption; Definition; Overview; Research agenda;

D O I：

10.1016/j.jbusres.2008.01.021

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This introduction to the Journal of Business Research special issue on anti-consumption briefly defines and highlights the importance of anticonsumption research, provides an overview of the latest studies in the area, and suggests an agenda for future research on anti-consumption. (C) 2008 Elsevier Inc. All tights reserved.

引用

页码：145 / 147

页数：3