A methodology of developing product family architecture for mass customization

Mass customization, aiming at delivering an increasing product variety that best serves customer needs while keeping mass production efficiency, has recently received numerous attention and popularity in industry and academia alike. This paper presents a methodology of developing product family architecture (PFA) to rationalize product development for mass customization. Systematic steps are developed to formulate a PFA in terms of functional, technical and physical views. The diverse needs of customers are matched with the capabilities of a firm through systematic planning of modularity in three consecutive views. The development of a PFA provides a unifying integration platform to synchronize market positioning, commonality employment and manufacturing scale of economy across the entire product realization process. A case study in an electronics company is reported to illustrate the potential and the feasibility of PFA methodology.