Communicating Social Relationships via the Use of Photo-Messaging

被引：30

作者：

Hunt, Daniel S. ^{[1
]}

Lin, Carolyn A. ^{[2
]}

Atkin, David J. ^{[2
]}

机构：

[1] Worcester State Univ, Worcester, MA 01602 USA

[2] Univ Connecticut, Storrs, CT USA

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 2014年 / 58卷 / 02期

关键词：

TECHNOLOGY; ADOPTION; ACCEPTANCE; PERSONALITY; MOTIVES; CAMERA;

D O I：

10.1080/08838151.2014.906430

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The present study applied theories of diffusion, technology acceptance, and uses and gratifications via an exploratory model to explain the photo-messaging behavior of 682 college students. Structural equation modeling results indicate that greater photo-messaging activity within one's social network predicts personal relationship formation and relationship maintenance motives. Relationship maintenance motives had a stronger influence on behavioral intention to adopt photo-messaging than did relationship formation. Technology cluster ownership also predicts perceived ease of use for photo-messaging activity. The technology acceptance model (TAM) conceptualizations were generally supported for photo-messaging.

引用

页码：234 / 252

页数：19

共 56 条

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