PR practitioners' use of social media tools and communication technology

被引：121

作者：

Eyrich, Nina ^{[1
]}

Padman, Monica L. ^{[1
]}

Sweetser, Kaye D. ^{[1
]}

机构：

[1] Univ Georgia, Grady Coll, Athens, GA 30602 USA

来源：

PUBLIC RELATIONS REVIEW | 2008年 / 34卷 / 04期

关键词：

Social media; Communication technology; Internet; World Wide Web;

D O I：

10.1016/j.pubrev.2008.09.010

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

As social media moves from "buzz word" status to strategic tool. more practitioners are developing skills related to this online communication technology. This study surveyed working public relations practitioners about their adoption of 18 social media tools and their perception on the growth of social media trends in public relations practice. Results provide an overview of the adoption of social media, as a whole, in the industry. (C) 2008 Elsevier Inc. All rights reserved.

引用

页码：412 / 414

页数：3