"If It Tastes Good, I'm Drinking It": Qualitative Study of Beverage Consumption Among College Students

被引:76
作者
Block, Jason P. [1 ]
Gillman, Matthew W. [1 ]
Linakis, Stephanie K. [1 ]
Goldman, Roberta E. [2 ,3 ]
机构
[1] Harvard Univ, Sch Med, Harvard Pilgrim Hlth Care Inst, Dept Populat Med, Boston, MA 02215 USA
[2] Brown Univ, Alpert Med Sch, Dept Family Med, Providence, RI 02912 USA
[3] Harvard Univ, Sch Publ Hlth, Dept Soc Human Dev & Hlth, Boston, MA 02215 USA
基金
美国国家卫生研究院;
关键词
Obesity; Nutrition; Soft drinks; Adolescence; Young adults; Qualitative research; SUGAR-SWEETENED BEVERAGES; US CHILDREN; WEIGHT-GAIN; FRESHMAN; 5; CHILDHOOD; OBESITY; INTERVENTION; ADULTHOOD; ADOLESCENTS; PURCHASES;
D O I
10.1016/j.jadohealth.2012.11.017
中图分类号
B844 [发展心理学(人类心理学)];
学科分类号
040202 ;
摘要
Purpose: This study examined how college students choose beverages and whether behavioral interventions might reduce their heavy consumption of sugar-sweetened beverages. Methods: From April to June 2010, 90 students participated in 12 focus groups at 6 colleges in Massachusetts and Louisiana. The study team undertook a group content analysis of the verbatim focus group transcripts using the immersion-crystallization method. Results: The mean age of participants was 19 years. Fifty percent were white, and 47% were black. Several themes emerged in focus groups: taste is paramount; price is important but secondary; health and nutritional content of beverages are of limited interest; juice has a "health halo"; and water is consumed primarily for hydration. Students were often highly fixated on favorite sugar-sweetened beverages. Price was uniquely important for good-tasting beverages costing less than one dollar. Some students reported calorie content as important for food choices, but most had no awareness of beverage calorie content. Students' negative perceptions of sugar-sweetened beverages focused largely on the "dangers" of sugar and chemicals in sodas. They expressed particular concern about soda's corrosive chemical properties or diet soda causing cancer. The health halo for juice persisted even with some recognition of high sugar content. Students thought shocking educational messages would be necessary to get them to reduce consumption of sugar-sweetened beverages. Conclusions: Among college students, taste and price were the most important factors in choosing beverages. Interventions using shocking visual images or providing low-cost or free water may conquer taste and brand preference to reduce sugar-sweetened beverage intake. (C) 2013 Society for Adolescent Health and Medicine. All rights reserved.
引用
收藏
页码:702 / 706
页数:5
相关论文
共 21 条
[1]  
[Anonymous], 2008, Predictably irrational: the hidden forces that shape our decisions
[2]   Point-of-Purchase Price and Education Intervention to Reduce Consumption of Sugary Soft Drinks [J].
Block, Jason P. ;
Chandra, Amitabh ;
McManus, Katherine D. ;
Willett, Walter C. .
AMERICAN JOURNAL OF PUBLIC HEALTH, 2010, 100 (08) :1427-1433
[3]  
Borkan J., 1999, Doing qualitative research, V2nd, P179
[4]   Soft drink consumption and risk of developing cardiometabolic risk factors and the metabolic syndrome in middle-aged adults in the community [J].
Dhingra, Ravi ;
Sullivan, Lisa ;
Jacques, Paul F. ;
Wang, Thomas J. ;
Fox, Caroline S. ;
Meigs, James B. ;
D'Agostino, Ralph B. ;
Gaziano, J. Michael ;
Vasan, Ramachandran S. .
CIRCULATION, 2007, 116 (05) :480-488
[5]   Weight status in childhood as a predictor of becoming overweight or hypertensive in early adulthood [J].
Field, AE ;
Cook, NR ;
Gillman, MW .
OBESITY RESEARCH, 2005, 13 (01) :163-169
[6]  
French SA, 2001, AM J PUBLIC HEALTH, V91, P112, DOI 10.2105/AJPH.91.1.112
[7]   The "Freshman Fifteen" (the "Freshman Five" actually): Predictors and possible explanations [J].
Holm-Denoma, Jill M. ;
Joiner, Thomas E., Jr. ;
Vohs, Kathleen D. ;
Heatherton, Todd F. .
HEALTH PSYCHOLOGY, 2008, 27 (01) :S3-S9
[8]   AN ENVIRONMENTAL INTERVENTION TO INCREASE FRUIT AND SALAD PURCHASES IN A CAFETERIA [J].
JEFFERY, RW ;
FRENCH, SA ;
RAETHER, C ;
BAXTER, JE .
PREVENTIVE MEDICINE, 1994, 23 (06) :788-792
[9]   A prospective study of weight gain during the college freshman and sophomore years [J].
Lloyd-Richardson, Elizabeth E. ;
Bailey, Steffani ;
Fava, Joseph L. ;
Wing, Rena .
PREVENTIVE MEDICINE, 2009, 48 (03) :256-261
[10]   Relation between consumption of sugar-sweetened drinks and childhood obesity: a prospective, observational analysis [J].
Ludwig, DS ;
Peterson, KE ;
Gortmaker, SL .
LANCET, 2001, 357 (9255) :505-508