De-converging the newsroom: Strategies for newsroom change and their influence on journalism practice

This article introduces the concept of de-convergence to analyse recent changes in the newsroom at the Dutch newspaper de Volkskrant. While the concept of convergence or multimedia journalism has been introduced worldwide, de Volkskrant decided to separate their print and online newsroom. In this de-converged model the traditional print journalist has made a comeback, no longer charged with multimedia tasks. De Volkskrant initially anticipated the digital age by developing a cross-media strategy in which an integrated newsroom would serve multiple platforms. However, the lack of a solid business model and cultural resistance of reporters hindered these ambitions. By creating a new digital newsroom for all the web titles the chain owns, it is argued that convergence on a vertical level (within a brand) has given way to horizontal convergence (within the publishing house). The article analyses the factors which influenced decision-making and how these forms of (de) convergence affect journalism practice and the newspaper brand. Findings are based on an in-depth ethnographic study.