Examining users' intention to continue using social network games: A flow experience perspective

被引:316
作者
Chang, Chiao-Chen [1 ]
机构
[1] Natl Dong Hwa Univ, Dept Int Business, Hualien 97401, Taiwan
关键词
Social network game; Continuance; Flow experience; Satisfaction; Interaction; Value; PLAY ONLINE GAMES; REPURCHASE INTENTIONS; CUSTOMER SATISFACTION; PERCEIVED VALUE; FIT INDEXES; UTILITARIAN; ADOPTION; SERVICE; DETERMINANTS; BEHAVIOR;
D O I
10.1016/j.tele.2012.10.006
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
050302 [传播学]; 071101 [系统理论];
摘要
Social network sites games (SNGs) are growing in acceptance for users, but the intention to continue using such games requires further exploration because of the acceptance-discontinuance anomaly phenomenon (i.e., users discontinuing use of SNGs after initially accepting them). The study integrates interaction and value as the antecedents of user satisfaction and flow experience; furthermore affects the SNG continuance. The results reveal the importance of flow experience, which plays a mediation role and produces indirect effects in predicting the SNGs continuance in the model. Based on the results, practical implications for SNG marketing strategies and theoretical implications will be provided. (C) 2012 Elsevier Ltd. All rights reserved.
引用
收藏
页码:311 / 321
页数:11
相关论文
共 75 条
[1]
THE THEORY OF PLANNED BEHAVIOR [J].
AJZEN, I .
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 1991, 50 (02) :179-211
[2]
CUSTOMER SATISFACTION, MARKET SHARE, AND PROFITABILITY - FINDINGS FROM SWEDEN [J].
ANDERSON, EW ;
FORNELL, C ;
LEHMANN, DR .
JOURNAL OF MARKETING, 1994, 58 (03) :53-66
[3]
STRUCTURAL EQUATION MODELING IN PRACTICE - A REVIEW AND RECOMMENDED 2-STEP APPROACH [J].
ANDERSON, JC ;
GERBING, DW .
PSYCHOLOGICAL BULLETIN, 1988, 103 (03) :411-423
[4]
[Anonymous], 2004, PsychNology Journal
[5]
[Anonymous], 2005, Journal of Services Marketing, Vol, DOI DOI 10.1108/08876040510596803
[6]
[Anonymous], 2000, Communications of the Association for Information Systems, DOI [DOI 10.17705/1CAIS.00407, 10.17705/1cais.00407]
[7]
[Anonymous], SMARTPLS 2 0 BETA
[8]
WORK AND OR FUN - MEASURING HEDONIC AND UTILITARIAN SHOPPING VALUE [J].
BABIN, BJ ;
DARDEN, WR ;
GRIFFIN, M .
JOURNAL OF CONSUMER RESEARCH, 1994, 20 (04) :644-656
[9]
THE MODERATOR MEDIATOR VARIABLE DISTINCTION IN SOCIAL PSYCHOLOGICAL-RESEARCH - CONCEPTUAL, STRATEGIC, AND STATISTICAL CONSIDERATIONS [J].
BARON, RM ;
KENNY, DA .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1986, 51 (06) :1173-1182
[10]
Designing playful interactions for social interaction and physical play [J].
Bekker, Tilde ;
Sturm, Janienke ;
Eggen, Berry .
PERSONAL AND UBIQUITOUS COMPUTING, 2010, 14 (05) :385-396