Making industry - University partnerships work

OVERVIEW: University research centers have proven to be beneficial partners for industrial firms seeking new ideas and new technologies. The centers, especially those with flexible and creative policies for intellectual property rights, patent ownership and licensing, are attracting large numbers of industrial partners. While many firms initially seek out centers with the most lucrative policies, others are beginning to take an active role in shaping center policies that can meet their specific needs, An empowered I/U champion at the firm can be especially, effective in facilitating this process, particularly when he or she focuses on each organization's Unique contributions and the possibilities them, afford for complementary synergies.