Preference mapping of apple varieties in Europe

被引:62
作者
Bonany, J. [1 ]
Brugger, C. [2 ]
Buehler, A. [2 ]
Carbo, J. [1 ]
Codarin, S. [3 ]
Donati, F. [4 ]
Echeverria, G. [5 ]
Egger, S. [2 ]
Guerra, W. [6 ]
Hilaire, C. [3 ]
Hoeller, I. [6 ]
Iglesias, I. [5 ]
Jesionkowska, K. [7 ]
Konopacka, D. [7 ]
Kruczynska, D. [7 ]
Martinelli, A. [8 ]
Petiot, C. [9 ]
Sansavini, S. [4 ]
Stehr, R. [10 ]
Schoorl, F. [11 ]
机构
[1] IRTA Mas Badia, E-17134 La Tallada, Spain
[2] Agroscope Changins Wadenswil Res Stn ACW, CH-8820 Wadenswil, Switzerland
[3] CTIFL Lanxade, F-24130 Prigonrieux, France
[4] Univ Bologna, I-40127 Bologna, Italy
[5] IRTA Lleida, Lleida 25198, Spain
[6] Res Ctr Agr & Forestry Laimburg, I-39040 Posta Ora, BZ, Italy
[7] Inst Hort Res, PL-96100 Skierniewice, Poland
[8] Consotzio Italiano Vivaisti, I-44020 Ferrara, Italy
[9] NOVADI, F-69364 Lyon 07, France
[10] Obstbau Versuchs & Beratungszentrum Jork, D-21635 Jork, Germany
[11] WUR PPO, NL-6668 LA Randwijk, Netherlands
关键词
Apple; Varieties; Consumer acceptance; Preference mapping; Consumer segmentation; European countries; VEGETABLE CONSUMPTION; FRUIT; BARRIERS; QUALITY;
D O I
10.1016/j.foodqual.2013.09.010
中图分类号
TS2 [食品工业];
学科分类号
0832 ;
摘要
A consumer test carried out in 7 different European countries compared 3 standard apple varieties to 8 new ones. A total of 4290 consumers took part in the test. Data from this test was used to develop a preference map for apple. The preference map was constructed with 3 main dimensions (1 - sweetness, fruitiness, flowery attributes, 2 - acidity, firmness, 3 - juiciness and crispness). Consumers were segmented in 6 clusters according to their preferences. The 6 clusters were grouped into two main mega clusters A (68% of consumers) and B (32% of consumers). Megacluster A (Clusters 1, 2, 5 and 6) was characterized by preferring sweet apples. Clusters 2 and 5 (41% of consumers) liked sweet apples independently of their acidity and firmness and moderate positive values on dimension of juiciness and crispness. Cluster 1(21% of consumers) had an optimal point in positive values of the sweetness dimension, moderate negative value for acidity and firmness and moderate positive value for juiciness and crispness. Cluster 6(6% of consumers) besides preferring sweet varieties disliked acid-firm varieties. As to regard to megacluster B (Clusters 3 and 4) (32% of consumers), they preferred varieties that were acidic-firm and juiciy and crisp with values in the mid range of the sweetness dimension. In spite of the difficulties in translating preference dimensions into standard practical values for fruit quality and the fact of being a punctual measurement of consumer behaviour, this preference map could be of practical use of different actors on the fruit value chain like marketers and breeders. (C) 2013 Elsevier Ltd. All rights reserved.
引用
收藏
页码:317 / 329
页数:13
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