The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services

被引：444

作者：

Kim, MK

Park, MC

Jeong, DH

机构：

[1] Elect & Telecommun Res Inst, Taejon 350305, South Korea

[2] Informat & Commun Univ, Sch Business, Taejon 305348, South Korea

来源：

TELECOMMUNICATIONS POLICY | 2004年 / 28卷 / 02期

关键词：

Korea; mobile; customer loyalty; customer satisfaction; switching barrier;

D O I：

10.1016/j.telpol.2003.12.003

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The Korean mobile telecommunication services industry is entering a new transition period. This has been brought about by the market for mobile telecommunications reaching maturity, the launching of the IMT-2000 service and the scheduled introduction of mobile number portability. In response, the industry is shifting its strategic focus away from attracting new customers, towards retaining existing customers through the promotion of customer loyalty. This paper investigates how customer satisfaction and the switching barrier influence customer loyalty. The adjustment effect of the switching barrier on customer satisfaction and customer loyalty is also analysed. (C) 2004 Elsevier Ltd. All rights reserved.

引用

页码：145 / 159

页数：15

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