Converting web site visitors into buyers: How web site investment increases consumer trusting beliefs and online purchase intentions

被引：534

作者：

Schlosser, AE ^{[1
]}

White, TB

Lloyd, SM

机构：

[1] Univ Washington, Sch Business, Seattle, WA 98195 USA

[2] Univ Illinois, Coll Business, Chicago, IL 60680 USA

[3] American Univ, Kogod Sch Business, Washington, DC 20016 USA

来源：

JOURNAL OF MARKETING | 2006年 / 70卷 / 02期

关键词：

D O I：

10.1509/jmkg.70.2.133

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors investigate the impact of Web site design investments on consumers' trusting beliefs and online purchase intentions. Such investments signal the component of trusting beliefs that is most strongly related to online purchase intentions: ability. These effects were strongest when consumers' goals were to search rather than to browse and when purchases involved risk.

引用

页码：133 / 148

页数：16

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