A new explanation for the WTP/WTA disparity

被引：68

作者：

Zhao, JH ^{[1
]}

Kling, CL ^{[1
]}

机构：

[1] Iowa State Univ, Dept Econ, Ames, IA 50011 USA

来源：

ECONOMICS LETTERS | 2001年 / 73卷 / 03期

关键词：

willingness-to-pay; willingness-to-accept; commitment cost; lab experiment; contingent valuation survey;

D O I：

10.1016/S0165-1765(01)00511-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We propose a new explanation for the WTP/WTA disparity in experiments and surveys. Uncertainty, irreversibility and limited learning opportunities can generate commitment costs, driving a wedge between WTP and WTA. We present experimental evidence that supports our hypothesis. (C) 2001 Elsevier Science B.V. All rights reserved.

引用

收藏

页码：293 / 300

页数：8

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