All Virtue Is Relative: A Response to Prior

被引：23

作者：

Goldman, Seth K. ^{[1
]}

Mutz, Diana C. ^{[2
]}

Dilliplane, Susanna ^{[3
]}

机构：

[1] Univ Massachusetts, Amherst, MA 01003 USA

[2] Univ Penn, Philadelphia, PA 19104 USA

[3] Univ Penn, Annenberg Sch Commun, Philadelphia, PA 19104 USA

来源：

POLITICAL COMMUNICATION | 2013年 / 30卷 / 04期

关键词：

media exposure; measurement; COMMUNICATION; CAMPAIGN; EXPOSURE; TELEVISION; KNOWLEDGE; ONLINE; IMPACT; MODEL;

D O I：

10.1080/10584609.2013.819540

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

In The Challenge of Measuring Media Exposure: Reply to Dilliplane, Goldman, and Mutz, Markus Prior suggests that scholars should avoid using a new method of measuring exposure to political television that we evaluated in a recent article published in the American Journal of Political Science. We respond to each of his criticisms, concluding that although no measurement approach is without its flaws, scholars should always use the best approach that is available at any given point in time.

引用

页码：635 / 653

页数：19

共 44 条

[1] How people watch television as investigated using focus group techniques [J].