Communication, context, and community - An exploration of print, broadcast, and Internet influences

被引:324
作者
Shah, DV [1 ]
McLeod, JM
Yoon, SH
机构
[1] Univ Wisconsin, Mass Commun Res Ctr, Madison, WI 53706 USA
[2] Univ So Calif, Annenberg Sch Commun, Los Angeles, CA 90089 USA
[3] Univ Wisconsin, Sch Journalism & Mass Commun Minoring Educ Psycho, Madison, WI 53706 USA
关键词
D O I
10.1177/009365001028004005
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This research explores the influence of mass media use and community context on civic engagement. The article presents a multilevel test of print, broadcast, and Internet effects on interpersonal trust and civic participation that acknowledges there are (a) micro-level differences in the motives underlying media use, (b) age-cohort differences in patterns of media use and levels of civic engagement, and (c) macro-level differences in community/communication context. Accordingly, the effects of individual differences in media use and aggregate differences in community context are analyzed within generational subsamples using a pooled data set developed from the 1998 and 1999 DDB Life Style Studies. The data suggest that informational uses of mass media are positively related to the production of social capital, whereas social-recreational uses are negatively related to these civic indicators. Informational uses of mass media were also found to interact with community context to influence civic engagement. Analyses within subsamples find that among the youngest adult Americans, use of the Internet for information exchange more strongly influences trust in people and civic participation than do uses of traditional print and broadcast news media.
引用
收藏
页码:464 / 506
页数:43
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