INNOVATION AND THE FUTURE OF JOURNALISM

被引:120
作者
Pavlik, John V. [1 ,2 ,3 ]
机构
[1] Northwestern Univ, Res, Ar Rayyan, Qatar
[2] Rutgers State Univ, Sch Commun & Informat, Dept Journalism & Media Studies, Piscataway, NJ 08855 USA
[3] Columbia Univ, Grad Sch Journalism, Ctr New Media, New York, NY 10027 USA
关键词
digital news media; digital revenue model; innovation; mobile media; online advertising; paywall;
D O I
10.1080/21670811.2012.756666
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Journalism and the media are in the midst of tumultuous change, driven at least in part by technological and economic uncertainty on a global scale. The thesis of this paper is that the key to the viability of news media in the digital age, as demonstrated by both long-and short-term patterns, is innovation. To insure long-term success, innovation in news media should be guided by four principles: intelligence or research, a commitment to freedom of speech, a dedication to the pursuit of truth and accuracy in reporting, and ethics. Evidence is presented that early innovation by news media leaders that adhere to the principles outlined here are finding success in both building audience and generating digital revenue.
引用
收藏
页码:181 / 193
页数:13
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