Issue Ads and the Health Reform Debate

被引：7

作者：

Bergan, Daniel ^{[1
,2
]}

Risner, Genevieve ^{[3
,4
]}

机构：

[1] Michigan State Univ, Dept Commun, E Lansing, MI 48824 USA

[2] Michigan State Univ, James Madison Coll, E Lansing, MI 48824 USA

[3] Michigan State Univ, Ernst & Young Commun Ctr, E Lansing, MI 48824 USA

[4] Michigan State Univ, Dept Accounting & Informat Syst, E Lansing, MI 48824 USA

来源：

JOURNAL OF HEALTH POLITICS POLICY AND LAW | 2012年 / 37卷 / 03期

关键词：

LOUISE; HARRY;

D O I：

10.1215/03616878-1573103

中图分类号：

R19 [保健组织与事业（卫生事业管理）];

学科分类号：

摘要：

The public debate over health care reform in 2009 was carried out partly through issue advertisements aired online and on television. Did these advertisements alter the course of the debate over health care reform? While millions of dollars are spent each year on issue ads, little is known about their effects. Results from a naturalistic online experiment on the effects of issue ads suggest that they can influence the perceived importance of an issue and perceptions of politicians associated with the featured policy while influencing policy support only among those low in political awareness.

引用

页码：513 / 549

页数：37

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