Skilled consumption and UK ski holidays

An analysis of the UK ski holiday market indicates that the notion of 'skilled consumption' may be useful in analysing tourism motivations, Advanced skiers are more critical of the quality of Skiing facilities, but spend longer in the destination and ski more frequently, They will tend to favour resorts with the most challenging ski conditions, and tend to use specialist tour operators in their search for the perfect piste. As the number of skilled consumers grow, it will become even more important for ski resorts to provide the quality of ski facilities demanded by the discerning skier. As skilled consumers demand more detailed information about tourism products, the availability and quality of product information provided by the travel trade will also become crucial.