Developing cancer pamphlets for economically disadvantaged African Americans

Cancer is the second leading cause of death in African Americans. The relatively poor cancer survival prognosis in this population is a consequence of a group which is more likely to be less well educated and which composes one-fourth of the unemployed and one-third of the socioeconomically disadvantaged. While this paper describes the procedures used to create culturally appropriate cancer pamphlets specifically designed for low socioeconomic status African Americans, the same process could be used by health educators interested in developing pamphlets for less well educated populations on a myriad of other topics. Guidelines for collecting relevant educational information, deciding which information to include, formatting issues (e.g., readability and basic design principles), and distribution are discussed.