Understanding Nonuse of Interactivity in Online Newspapers: Insights From Structuration Theory

被引:30
作者
Larsson, Anders Olof [1 ]
机构
[1] Uppsala Univ, Dept Informat & Media, S-75120 Uppsala, Sweden
关键词
interactivity; journalism; online newspapers; structuration theory; Web; 2.0; USER-GENERATED CONTENT; INFORMATION-TECHNOLOGY; NEWS; JOURNALISM; MEDIA; WEB; PARTICIPATION; INITIATIVES; FEATURES; WORK;
D O I
10.1080/01972243.2012.689272
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
While some online newspapers have embellished their online presence with a variety of interactive features, most online newspapers still appear to take on the role of cautious traditionalists, adopting a mostly conservative stance toward the new medium. Correspondingly, most audience members appear to act in a similar way. This article shows how concepts related to structuration theory can be utilized to further our theoretical understanding of the use (and nonuse) of interactive features in the online newspaper context. It employs concepts from the structuration theory to provide another interpretation of the existing empirical research. The paper concludes by suggesting that "nonuse" in this regard can be understood as part of reproducing what might be called a "structure of audiencehood" rather than a "structure of prosumerism."
引用
收藏
页码:253 / 263
页数:11
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