Mediators of the Effects of Cold-Warm Communication on Attraction Toward Online Service Providers

被引：2

作者：

Singh, Ramadhar ^{[1
]}

Lee, Clara Yulin ^{[1
]}

机构：

[1] Natl Univ Singapore, Dept Psychol, Singapore 117570, Singapore

来源：

JOURNAL OF SOCIAL PSYCHOLOGY | 2008年 / 148卷 / 03期

关键词：

attachment; attitudes; attraction; online service providers; technology;

D O I：

10.3200/SOCP.148.3.375-378

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Undergraduate students (N = 120) in Singapore sought advice from the experimenter's confederate via e-mail or phone. After receiving a scripted warm or cold reply from the online service provider, participants rated their general attitude toward the service provided, positive and negative affect, and attraction toward the service provider. The effect of warm versus cold communication on attraction toward the online service provider was partly mediated by general attitude, positive affect, and negative affect. The results indicate that attitude that influences attraction through affect can itself be a mediator when it is formed through online interactions.

引用

页码：375 / 377

页数：3

共 6 条

[1]

Byrne D., 1971, ATTRACTION PARADIGM

[2]

Lemmink J., 2002, INT J RETAIL DISTRIB, V30, P18, DOI [DOI 10.1108/09590550210415239, 10.1108/09590550210415239]

[3] On-line waiting: The role of download time and other important predictors on attitude toward e-retailers [J].

Rose, GM ;

Meuter, ML ;

Curran, JM .

PSYCHOLOGY & MARKETING, 2005, 22 (02) :127-151

[4]

SINGH R, 1997, BRIT J SOC PSYCHOL, V26, P457

[5] Multiple mediators of the attitude similarity-attraction relationship: Dominance of inferred attraction and subtlety of affect [J].

Singh, Ramadhar ;

Yeo, Sherie E-Lin ;

Lin, Patrick K. F. ;

Tan, Lydia .

BASIC AND APPLIED SOCIAL PSYCHOLOGY, 2007, 29 (01) :61-74

[6] DEVELOPMENT AND VALIDATION OF BRIEF MEASURES OF POSITIVE AND NEGATIVE AFFECT - THE PANAS SCALES [J].

WATSON, D ;

CLARK, LA ;

TELLEGEN, A .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1988, 54 (06) :1063-1070

← 1 →