Contributing factors to the use of health-related websites

被引：54

作者：

Hong, T ^{[1
]}

机构：

[1] Tulane Univ, Sch Publ Hlth & Trop Med, Dept Community Hlth Sci, New Orleans, LA 70112 USA

来源：

JOURNAL OF HEALTH COMMUNICATION | 2006年 / 11卷 / 02期

关键词：

D O I：

10.1080/10810730500526679

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study explicates the influence of audience factors on website credibility and the subsequent effect that credibility has on the intention to revisit a site. It does so in an experimental setting in which participants were given two health-related search tasks. Reliance on the web for health-related information positively influenced website credibility in both searches. Knowledge was a significant predictor for the search task that required more cognitive ability. Of the credibility dimensions, trust/expertise and depth were significant predictors of intention to revisit a site in both searches. Fairness and goodwill were nonsignificant predictors in both searches.

引用

页码：149 / 165

页数：17

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