It is shown, for the first time, that hydrogen can be produced photoelectrocatalytically from natural seawater under sunlight at ambient temperature without the assistance of externally applied bias potential by the use of a materially optimized thin film transparent titania photocatalyst. A SUPEC (single unit photoelectrocatalysis) cell, combining the thin film photocatalyst and an electrocatalyst into one sheet, is constructed to produce hydrogen at a rate of 0.4 liter h(-1) given a 1 m(2) cross-sectional area of sunlight irradiation on the photocatalyst. The photocatalyst remains stable and active in natural seawater. Also, quantum efficiency for photon-to-current conversion, measured in natural seawater under a constant photon irradiation and without bias potential, reached 54% as the wavelength was varied systematically. Both the hydrogen production rate and the quantum efficiency are at the same level as in the case with a typical electrolyte such as potassium bicarbonate solution. Seawater is a natural electrolyte solution which can be used without modification for photocatalytic water decomposition. (C) 1997 International Association for Hydrogen Energy.