The impact of customer returns on pricing and order decisions

被引：101

作者：

Chen, Jing ^{[1
]}

Bell, Peter C. ^{[1
]}

机构：

[1] Univ Western Ontario, Richard Ivey Sch Business, London, ON N6H 4A9, Canada

来源：

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 2009年 / 195卷 / 01期

基金：

加拿大自然科学与工程研究理事会;

关键词：

Pricing; Revenue management; Customer returns; Newsvendor problem with price effects; Market segmentation; NEWSBOY PROBLEM;

D O I：

10.1016/j.ejor.2008.01.030

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

In this paper, we address the simultaneous determination of price and inventory replenishment when customers return product to the firm. We examine cases when the quantity of returned product is a function of both the quantity sold and the price, in single and multiperiod problems, with and without uncertainty in demand. We derive results for optimal prices and order quantities and discuss how the firm should change price and inventory quantities in order to mitigate the negative effects of returns from customers. (c) 2008 Elsevier B.V. All rights reserved.

引用

页码：280 / 295

页数：16

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