Crafting successful strategic technology partnerships

被引:89
作者
Duysters, G
Kok, G
Vaandrager, M
机构
[1] MERIT, NL-6200 MD Maastricht, Netherlands
[2] Eindhoven Univ Technol, NL-6200 MD Maastricht, Netherlands
[3] KPMG Alliances, NL-1070 DB Amsterdam, Netherlands
[4] Aon Groep Nederland BV, NL-3000 AM Rotterdam, Netherlands
关键词
D O I
10.1111/1467-9310.00145
中图分类号
F [经济];
学科分类号
02 ;
摘要
Despite the trend towards an increasing use of strategic technology alliances, mortality rates of cooperative agreements have always been extremely high. In this paper we argue that rapid economic and technological developments have overthrown traditional thinking about alliances and that firms could benefit from a new perspective on partnering. This new approach is referred to as High Touch Partnering. The new framework stresses the need for a balanced attention to strategic (re-)positioning, establishing adequate alliance capabilities, building business communities with partners and improved partner selection.
引用
收藏
页码:343 / 351
页数:9
相关论文
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