In order to respond appropriately to their environment, gonadotropes, like other cells, must integrate informational input from multiple ligands acting through multiple intracellular signaling pathways. In recent years, an increasing number of examples of functional interactions between the phosphoinositidase C (PIC) and adenylyl cyclase signaling pathways in gonadotropes have been described, and the discovery that these cells are targets for pituitary adenylyl cyclase activating peptide (PACAP) has provided a physiological context for earlier work on gonadotrope regulation by cAMP. It has become clear that gonadotropes possess multiple PIC-coupled receptor types, in addition ta receptors activating adenylyl and guanylyl cyclases, so that the potential for both coincidence signaling and cross-talk in these cells is immense; examples of both are seen in the effects of PACAP and GnRH on Ca2+ mobilization and adenylyl cyclase activation in alpha T3-1 cells. In these cells, GnRH, acting via PiC-coupled receptors, can dramatically inhibit adenylyl cyclase activated by PACAP, bur can also alter cellular levels of protein kinase A subunits, providing a mechanism for coordinated regulation of both messenger and effector.