Unwillingness to pay for privacy: A field experiment

被引：107

作者：

Beresford, Alastair R. ^{[2
]}

Kuebler, Dorothea ^{[1
,3
]}

Preibusch, Soeren ^{[2
]}

机构：

[1] WZB, D-10785 Berlin, Germany

[2] Univ Cambridge, Cambridge CB2 1TN, England

[3] Tech Univ Berlin, Berlin, Germany

来源：

ECONOMICS LETTERS | 2012年 / 117卷 / 01期

关键词：

Privacy; Willingness to pay; Field experiment; ECONOMICS;

D O I：

10.1016/j.econlet.2012.04.077

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We measure willingness to pay for privacy in a field experiment. Participants bought at most one DVD from one of two competing online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment, DVDs were one Euro cheaper at the store requesting more personal information, and almost all buyers chose the cheaper store. Surprisingly, in the second treatment when prices were identical, participants bought from both shops equally often. (C) 2012 Elsevier B.V. All rights reserved.

引用

页码：25 / 27

页数：3

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