An assessment of advanced mobile services acceptance:: Contributions from TAM and diffusion theory models

被引：333

作者：

Lopez-Nicolas, Carolina

Molina-Castillo, Francisco J. ^{[1
]}

Bouwman, Harry ^{[2
]}

机构：

[1] Univ Murcia, Dept Org Empresas & Finanzas, Fac Econ & Empresa, Espinardo 30100, Spain

[2] Delft Univ Technol, NL-2600 AA Delft, Netherlands

来源：

INFORMATION & MANAGEMENT | 2008年 / 45卷 / 06期

关键词：

advanced mobile services; TAM model; diffusion of innovation theory; social influences; perceived benefits; The Netherlands;

D O I：

10.1016/j.im.2008.05.001

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Today, in addition to traditional mobile services, there are new ones already being used, thanks to the advances in 3G-related technologies. Our work contributed to the emerging body of research by integrating TAM and Diffusion Theory. Based on a sample of 542 Dutch consumers, we found that traditional antecedents of behavioral intention, ease of use and perceived usefulness, can be linked to diffusion-related variables, such as social influence and perceived benefits (flexibility and status). (C) 2008 Elsevier B.V. All rights reserved.

引用

页码：359 / 364

页数：6

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