We have studied the electrical conductivity of well aligned samples of hexahexylthiotriphenylene (HHTT) in the pure as well as doped states. The dopant used was a small concentration (0.62 mole %) of the electron acceptor trinitrofluorenone (TNF). In the columnar phases, doping causes the AC(1 kHz) conductivity along the columnar axis (sigma(parallel to)) to increase by a factor of 10(7) or more relative to that in undoped samples; sigma(parallel to) attains a value of 10(-2)S/m, which was the maximum measurable limit of our experimental set up. On the other hand, in the isotropic phase doping makes hardly any difference to the conductivity. The frequency dependence of the conductivity has been investigated. The DC conductivity of doped samples exhibits an enormous anisotropy, sigma(parallel to)/sigma(perpendicular to) greater than or equal to 10(10) which is 7 orders higher than that reported for any liquid crystalline system, and, to our knowledge, the largest observed in an organic conductor. We also report the first thermoelectric power studies on these 'molecular wires'. The sign of the thermoelectric power is in conformity with the expected nature of the charge carriers, namely, holes.