Being Green Against the Wind? The Moderating Effect of Munificence on Acquiring Environmental Competitive Advantages

被引:50
作者
Martinez-del-Rio, Javier [1 ]
Antolin-Lopez, Raquel [1 ]
Cespedes-Lorente, Jose J. [2 ]
机构
[1] Univ Almeria, Almeria 04120, Spain
[2] Univ Almeria, Management & Org, Almeria 04120, Spain
关键词
proactive environmental strategy; munificence; competitive advantage; contingency; CORPORATE SOCIAL-RESPONSIBILITY; FINANCIAL PERFORMANCE; MANAGEMENT; STRATEGY; INNOVATION; COMPANIES; BUSINESS; FIRMS; CAPABILITIES; INDUSTRIES;
D O I
10.1177/1086026615573082
中图分类号
X [环境科学、安全科学];
学科分类号
083001 [环境科学];
摘要
We analyze the effect of munificence on the development of a proactive environmental strategy (PES) and firm performance. In addition, we examine the moderating role of perceived munificence on the association between innovation capabilities and PES and between PES and firm performance. These relationships are tested in a sample consisting in 263 Spanish agricultural firms operating in three different geographical clusters. Our results broadly support our hypotheses and suggest that although perceived munificence favors the development of a PES, it is in hostile environments where PES generates competitive advantages.
引用
收藏
页码:181 / 203
页数:23
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