Understanding the effect of flow on user adoption of mobile games

被引：65

作者：

Zhou, Tao ^{[1
]}

机构：

[1] Hangzhou Dianzi Univ, Sch Management, Hangzhou 310018, Zhejiang, Peoples R China

来源：

PERSONAL AND UBIQUITOUS COMPUTING | 2013年 / 17卷 / 04期

基金：

中国国家自然科学基金;

关键词：

Mobile games; Flow; Perceived ease of use; Usage cost; TASK-TECHNOLOGY FIT; CONSUMER ADOPTION; INTENTION; SERVICE; ENVIRONMENTS; PERCEPTIONS; ACCEPTANCE; COMMERCE; USAGE;

D O I：

10.1007/s00779-012-0613-3

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Mobile games as an emerging service have not received wide adoption among users; especially, presenting a compelling experience to users may be crucial to their usage. Drawing on the flow theory, this research identified the factors affecting user adoption of mobile games. The results indicated that perceived ease of use, connection quality and content quality affect flow. Among them, content quality has the largest effect. Flow, social influence and usage cost determine usage intention. The results imply that service providers need to improve users' experience in order to facilitate their adoption and usage of mobile games.

引用

页码：741 / 748

页数：8

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