Strategy and style in attention to television

被引：16

作者：

Hawkins, RP ^{[1
]}

Pingree, S ^{[1
]}

Bruce, L ^{[1
]}

Tapper, J ^{[1
]}

机构：

[1] MIGLIARA KAPLAN ASSOCIATES,OWINGS MILLS,MD

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 1997年 / 41卷 / 02期

关键词：

D O I：

10.1080/08838159709364404

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Different length looks at television probably reflect very different underlying processes, and individuals' differences in the way these looks are employed may reflect different styles of viewing television. Comparison of look styles with a variety of comprehension revealed several relationships. Very brief looks reflect efficient sampling by those monitoring the program, while slightly longer (but still quite brief) looks represent an attempt to look at the program from scratch, and are thus part of a strategy that is much less efficient for comprehension.

引用

页码：245 / 264

页数：20

共 25 条

[1]

Aldenderfer M., 1984, Cluster Analysis

[2]

Alwitt Linda F., 1980, HUMAN COMMUNICATION, V7, P52, DOI [10.1111/j.1468-2958.1980.tb00550.x, DOI 10.1111/J.1468-2958.1980.TB00550.X]

[3]

Anderson D., 1984, ADV APPL DEV PSYCHOL, V1, P115

[4]

Anderson D.R., 1983, CHILDRENS UNDERSTAND, P1

[5]

Anderson DanielR., 1991, RESPONDING SCREEN RE, P3

[6]

ANDERSON DR, 1987, CHILD DEV, V58, P798, DOI 10.1111/j.1467-8624.1987.tb01420.x

[7]

ANDERSON DR, 1981, CHILD DEV, V52, P151

[8] MULTIPLE RESOURCE THEORY .1. APPLICATION TO TELEVISION VIEWING [J].

BASIL, MD .

COMMUNICATION RESEARCH, 1994, 21 (02) :177-207

[9] ATTENTIONAL INERTIA AND RECOGNITION MEMORY IN ADULT TELEVISION VIEWING [J].

BURNS, JJ ;

ANDERSON, DR .

COMMUNICATION RESEARCH, 1993, 20 (06) :777-799

[10] AGENDA-SETTING AND CONSEQUENTIALITY [J].

CARTER, RF ;

STAMM, KR ;

HEINTZKNOWLES, K .

JOURNALISM QUARTERLY, 1992, 69 (04) :868-877

← 1 2 3 →