Craving is associated with smoking relapse: Findings from three prospective studies

In a combined sample of more than 2,600 smokers, immediate postcessation craving is shown to be prospectively associated with smokers' ability to maintain abstinence. Relapse is strikingly rapid among those reporting high levels of craving following cessation. More than 32% of those with high craving scores relapsed within 1 week of cessation. In contrast, fewer than 15% of those with low craving scores relapsed in the first week (p < .001). Our findings provide a warrant for an increased research effort designed to provide a better understanding of the factors that control craving following smoking cessation and the processes by which craving influences smoking relapse.