Do customer partnerships improve new product success rates?

被引：109

作者：

Campbell, AJ

Cooper, RG

机构：

[1] York Univ, Schulich Sch Business, N York, ON M3J 1P3, Canada

[2] McMaster Univ, Hamilton, ON L8S 4L8, Canada

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1999年 / 28卷 / 05期

关键词：

D O I：

10.1016/S0019-8501(99)00058-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This empirical study investigates the impact of customer partnering in new product development by comparing the performance of new products undertaken in partnerships versus those developed in-house. The results demonstrate that overall, partnership projects were no more successful than in-house projects. This surprising result was true regardless of the performance metric used. Not all new product development is improved by close cooperation with customers. (C) 1999 Elsevier Science Inc. All rights reserved.

引用

页码：507 / 519

页数：13

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