The US motion pictures industry: An empirical approach

被引:30
作者
Canterbery, ER [1 ]
Marvasti, A
机构
[1] Florida State Univ, Tallahassee, FL 32306 USA
[2] Univ Houston Downtown, Houston, TX 77002 USA
关键词
movie stars; oligopoly; Ricardian rents; survey data; US motion pictures industry;
D O I
10.1023/A:1011112032430
中图分类号
F [经济];
学科分类号
02 ;
摘要
We hypothesize that the U.S. motion pictures industry is structured so that star presence increases box office receipts and (less so) admissions, but places Ricardian limits on the output of blockbusters. The few dominant studios (majors) rely on a modified star system to generate supra-normal box office by stimulating admissions at exhibitors. Rising costs (from stars and their promotion) are required for rising revenues; that is, the majors gain revenue only at higher costs. Although the industry has unique features, the empirical results are surprisingly relevant to other industries.
引用
收藏
页码:81 / 98
页数:18
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